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ASUS has launched the ZenFone 2 smartphone and the latest ZenBook models to the United States and Canada at the ‘Incredible Comes to New York’ press event at the Gotham Hall in Manhattan.

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The ZenFone 2 ZE551ML is ASUS’s flagship smartphone has an attractive retail price and features a 5.5-inch 1920 x 1080 Full HD IPS+ display has 403ppi and a large 72% screen-to-body ratio that provides a maximized viewing experience, while reducing ZenFone 2’s overall size.

Powering the device, a 64-bit Intel Atom Z3580 (Moorefield) processor with 2GB / 4GB RAM, an Intel LTE-Advanced modem provides ultra-fast and reliable 4G/LTE connectivity. There is 16GB / 64GB of internal storage with microSD for storage expansion.

asus zenfone 2 covers ZE551ML newThe device has a premium Ergonomic Arc design with brushed-metal finish. The arc design makes the phone easy to hold and fits the palm of your hand comfortably. The rear-mounted volume control and shutter button is ideally-positioned for your index finger to snap photos, or adjust the volume naturally in your grip.

There is a 13-Megapixel PixelMaster camera with dual-color LED Flash and f/2.0 wide-aperture lens. The camera features includes; Low Light mode, Backlight (Super HDR) mode, and Super Resolution mode, ensure incredible photos even in a low light situations. At the front, there is a 5-Megapixel front-facing camera with f/2.0 aperture and an 85 degree wide-angle lens.

The ZenFone 2 is a 4G device supporting a Dual-SIM and running Android 5.0 Lollipop with ASUS Zen user interface out of the box. The device has a 3000mAh non-removable battery that provides more than enough power to get through the day, and it also features BoostMaster fast-charge technology for dramatically-reduced recharge times, 60% battery level in 39 minutes of a single charge.

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The ZenFone 2 will be available in the United States unlocked and contract-free. It will be offered in red, black and silver from today 19th May, 2015, costing $199 for the 2GB RAM/1.8GHz version with 16GB storage and an Intel Atom 3560 processor, or $299 for the 4GB RAM/2.3GHz version with 64GB storage, an Intel Atom 3580 processor and a BoostMaster charger. It will be available to order from Amazon.com, B&H, Groupon.com and NewEgg.com in the US and NewEgg.com.ca, NCIX.com, Canada Computer and Memory Express in Canada. The Zenfone 2 is also available for sale on Amazon UK and online sellers on eBay

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In addition, Asus has introduced a range of accessories alongside the Zenfone 2: the LolliFlash is a Dual-Color LED flash light for natural skin-tone enhancement can be used with the ZenFone2 or any other smartphone,  Fusion and Illusion Cover Series; stylish back covers with different textured patterns and color designs, ZenEar and ZenEar S earphones, ZenFlash; a professional xenon flashlight similar to those found in high-end DSLR cameras, ZenPower 10,050mAh battery Bank, and Asus Zenfone 2 View Flip Cover Deluxe.

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