Asus has added three new smartphones to its ZenFone 3 series, which now includes; the ZenFone 3 Monarch, ZenFone 3 Ultimate and ZenFone 3 Euro Edition.

Asus’s ZenFone 3 lineup is getting quite confusing, the list also includes; the ZenFone 3, ZenFone 3 Deluxe, ZenFone 3 Ultra, ZenFone 3 Laser and ZenFone 3 Max. Asus seems to just keep changing its Zenfone 3 phone ever slightly, by upgrading or downgrading its specs, and rebranding it as a new one with different names for different markets.

Asus ZenFone 3 Monarch

zenfone-3-monarchStarting with the ZenFone 3 Monarch announced today, which is an identical copy of the ZenFone 3 Deluxe. The ZenFone 3 Monarch packs a metal body design equipped with a 5.7-inch 2K Super AMOLED display, Qualcomm Snapdragon 820 processor, 6GB of RAM, 256GB of internal storage and a 3,000mAh battery with Quick Charge 3.0 and USB Type-C connector.

There is also an 8MP f/2.0 front-facing shooter and a 23MP 4Krear camera with Sony IMX318 sensor, laser autofocus, PDAF (Phase Detection Auto-Focus), f/2.0 aperture, 4-axis optical image stabilisation, 1/2.6″ sensor size, 1 µm pixel size and dual tone LED flash.

The Zenfone 3 Monarch runs ZenUI 3.0 atop Android 6.0.1 Marshmallow OS. It will be made available in Silver, Grey and Gold colours for ¥4,999 (~$749).

Asus ZenFone 3 Ultimate

zenfone-3-ultimateThe ZenFone 3 Ultimate is actually the ZenFone 3 Monarch, but with Full HD screen and less RAM and storage capacities; 4GB of RAM and 64GB storage. The ZenFone 3 Ultimate is also cheaper than the ZenFone 3 Monarch, costing only ¥3299 (~$495).

Asus Zenfone 3 Euro Edition

zenfone-3-euro-editionFinally, the Zenfone 3 Euro Edition, which is a rebranded version of the Zenfone 3. It comes with a metal body design configured with a fingerprint sensor at the rear, a 5.5-inch full HD super IPS LCD display, Qualcomm Snapdragon 625 SoC (System-on-Chip) processor, 4GB of RAM and 64GB of internal storage, expandable up to 256GB.

There is also a 3,000mAh battery powering the based ZenUI 3.0 user interface based on Android 6.0.1 Marshmallow OS. In the camera department, there is a 16MP Sony IMX298 sensor with f/2.0 aperture, laser autofocus, OIS, dual-LED flash, and an 8MP front-facing camera with f/2.0 aperture.

The Asus Zenfone 3 Euro edition comes in Gold, Blue, Black and White colours with a retail price of ¥2699 (~$405).

With the ZenFone 3 series is getting quite tedium, we are thinking, maybe it’s time for Asus to launch the Zenfone 4 Series. Will the ZenFone 3 Monarch, ZenFone 3 Ultimate and ZenFone 3 Euro edition be the last arrivals to the series? That remains to be seen. Share your thoughts about the ZenFone 3 series in the comments box below.