The Moto X Style was announced along side the Moto X Play and Moto G 3rd Generation smartphones. The new Moto X Style which is also known as (Moto X Pure Edition) in the U.S comes with pure Android experience, stunning Quad 1440p HD display, generous 21-Megapixel camera, decent size 3000mAh battery and IP52 water resistant certification, all packed in a body that measures 153.9 x 76.2 x 6.1 – 11.06 mm and weighs 179 grams.
The new Moto X Style comes with a large display, that is a 5.7-inch TFT LCD Quad HD screen with resolution of 1440×2560 pixels and 520ppi protected with Corning Gorilla Glass 3. It is powered by Quclomm Snapdragon 808 hexa-core (6 cores) MSM8992 CPU, Adreno 418 GPU, 3GB of RAM and a choice of 32 or 64GB of memory. There is a microSD option which supports up to 128GB of memory expansion.
The 21-Megapixel rear camera has a wide-angle f/2.0 aperture, Phase Detect Auto-Focus (PDAF), Closed loop processing, Dual Color Correlated Temperature (CCT) flash, Quick Launch Instant On Tap (anywhere) to capture, 4X digital zoom, Burst mode, Night mode, Auto HDR, Panorama, Drag to focus & exposure and Video Stabilization. It is capable of capturing 1080p HD videos at 60fps, 4K videos at 30fps and Slow Motion videos.
At the front, there is a 5-Megapixel front-facing shooter with flash, also f/2.0 aperture, Wide-Angle lens, 1.4um pixel for better low light and Night shooting mode.
The 3000mAh battery supports Turbo Charging (10 hours of battery life from 15 min charge). Running pure Android 5.1.1, Lollipop, the Moto X Style also supports 4G network and has 802.11a/g/b/n/ac + MIMO, a low energy Bluetooth v4.1, GPS, Micro USB and a front facing Stereo speakers with Smartboost. It is water repellant with the IP52 certified Nano-coating.
With Moto Maker, you can customise your Moto X Style to perfectly match your style. Choose from your favourite colour tones or premium materials, like genuine Saffiano leathers sourced from Horween, one of the finest U.S. leather companies, or real wood with a smooth, unique grain. Pick metallic accent colours, engrave your name, or upgrade to more memory. The choices are endless — and entirely yours to make.
The Moto X Style or the Moto X Pure Edition has a starting retail price of $399.99 in the U.S. It will be available in countries across Europe, Latin America and North America starting in September. Asia Pacific; including China and India to follow later this year.