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Samsung has announced the availability of its SERIF TV in the United States. The Samsung SERIF TV is now available for pre-order with a starting price of $1,499.99 for the 40” Class Serif 4K UHD TV model.The Samsung Serif TV is designed to provide consumers with a more elegant viewing experience designed to blend naturally within the home. It makes a bold centerpiece statement with its generous size and it’s unique I-shaped profile, broadening at the bottom to form a sturdy base and at the top to create a small shelf.Starting in August, the Samsung SERIF TV will hit high-end design-centric retailers including; Vitra, Bo Concept NY and Ligne Roset stores in major markets. However, today you can pre-order the Samsung SERIF TV from Samsung at http://samsung.com/us/video/tvs/UN40LS001AFXZA and MoMA Design at https://store.moma.org/museum/moma/ProductDisplay_Samsung-Serif-TV_10451_10001_239097_-1_26663_26666_239106