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Luxury Swiss watchmaker Tag Heuer is to join forces with US tech giants, Google and Intel to make an Android Wear Luxury smartwatch that will compete with the recently announced Apple Watch Edition.
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“Silicon Valley and Switzerland are going to conquer the market of the connected watch,” Said Mr Biver in a press conference at the Baselworld watch and jewellery fair in Switzerland.
“When I think about the watch, it’s always been a marriage of beauty and utility. We’re going to do that with our partnership.” Said David Singleton, head of Android Wear. TAG Heuer is set to handle design and manufacture, while Intel will provide an SoC platform and Google will lend its Android Wear platform and help develop software.
The watch is set to be launched by the end of the year, no specs nor prices were revealed at the conference, however, the Tag Heuer smartwatch will run Google’s Android Wear operating system and is expected to have a premium price tag, similar to Apple’s upcoming gold Apple Watch Edition, which has an 18 Karat gold body and will start at $10,000.
“The difference between the TAG Heuer watch and the Apple Watch is very important,” Said Mr Biver. “That one is called Apple and this one is called TAG Heuer.”
