Amazon has announced two new additions to its Fire Tablet series. The new Fire 7 and Fire HD 8 tablets come with many improvements and also feature Amazon Alexa voice assistant.

The Amazon Fire 7 features a thinner and lighter design, an improved 7” IPS display with higher contrast and sharper text, longer battery life with up to 8 hours of mixed use, 8 GB of storage with support for up to 256GB of expandable storage, better Wi-Fi connectivity, and Alexa.

The all-new Fire HD 8—the next-generation of Amazon’s highest customer-rated tablet—offers a large 8” HD display with over 1 million pixels, a quad-core processor, up to 12 hours of battery life, 16GB of internal storage with support for up to 256GB more, plus Alexa.

The new Fire 7 and Fire HD 8 by Amazon come in a choice of colours; Punch Red, Marine Blue, Canary Yellow and Black, and are priced at $49.99 / £49.99 / €69.99 and $79.99 / £79.99 / €109.99 respectively. Both tablets are available for pre-order directly from, and In the UK, there are also available from Argos, Currys PC World, John Lewis and Very.